Myths of search engine optimisation

• Every search engine has a different algorithm (formula) to determine the ranking of a Web page, and therefore none of their "regular" pages will rank highly in all of the engines.
• Keyword-rich copy that the search engines will like is not text they can visibly put on their site where people can see it, especially not on their front page!
• Our site needs to be on the cutting edge and use Flash animation and/or lots of graphics. Since the search engines can't index these very well, I have to use gateway pages.
• Business sites need to be on the cutting edge and use Flash animation and/or lots of graphics, and they shouldn't have to change this just to please the search engines.

Optimize Actual webSite

You don't need a second ( for SEO purposes. The companies that are willing to create useful content within the pages of their Web site can very often own long-term high rankings. Plus, they won't have to rely on link popularity as much as the low/no-content sites have to.

In years past, convincing companies of this fact was one of the most difficult jobs we had to do. Thankfully, as the Web matures, more and more site owners are discovering that their fancy, cutting-edge sites don't convert as well as the competitor's informational site that gets right down to business. It's usually at that point that they become more receptive to doing what it takes to make their site the best it can be for their visitors as well as the search engines.