Mistakes in Search Engine Optimization

There are some common mistakes that people make while optimizing their sites for search engines.

• Incorrectly Designed Websites
  

If website is designed inadequately i.e. lack of proper navigation, using frames to save web designers designing times, and large graphics which takes more time to load, these all makes effect on listing in Search Engine. Search engine spiders can actually be blocked from crawling sites that are not well-designed. Therefore proper web designing is very important part of search engine optimization SEO.

In many sites, images and other script languages are used for fine looks. These are good but not crawl-able i.e. not advisable for search engine optimization SEO. Try to make your useful links in HTML rather than using images or use of other web script languages. If your page layout change then place HTML link on bottom of your page. It is also good chance to use keywords in anchor text.

• Poor written Content

If we have to rate single largest factor for high ranking in SEO i.e. “content”.

Clarity of content written in site is a very important aspect for search engine spiders, search engine and directory users. If your content is badly written and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly nor user-friendly. Well-written content is what search engine spiders feed on, and content is the key to high rankings. In addition, your content absolutely must have targeted keywords and phrases. If site content is written properly, you can make more targeted keyword and appropriate phrases.

Ideally, you will use those words throughout your copy frequently and may also include them in bold or italics to show search engines that those words are very important in the scope of the page!

Absence of targeted keyword and phrases can break your site. When users go to search engine and type particular keyword related to your site, but if you have not entered that keyword in your body text than your site will not come in listing.

Another common mistake made by some SEO professional is their choice of keywords placed in the META keyword tag. Make sure it might seem logical to your content.

Any irrelevant keyword or phrase can increase your ranking but think about it – even if you succeeded in ranking well for such a competitive term that you don’t want, how many of the people visiting your site as a result of this search would leave as soon as they see your home page? That’s right, because most of them don’t find what exactly they are looking for. Misspellings, odd spacing, and product feature-specific variations should also be considered. Thorough keyword research can save money and future disappointments.

• Page Cloaking
  

The website that contains contents that is specially designed for the search engine is called cloaking site. The search engine checked IP address and keywords of the search query. There are cloaking techniques where the homepage is altered to each and every keyword to make search engine think that your site contains very relevant contents especially designed for the queried keyword or key phrase. Cloaking can result in a penalty that may damage your business as well as ranking.

So be careful if you are planning for SEO