Sunday, July 6, 2008
TOP IN SEARCH ENGINE
A. Lack of Good Content, Especially on Pages Accessed from Home Page. Bad content is similar content to another webpage. Good content is two or more paragraphs stating new ideas. Great content is having very few outbound links. SEO Tips: create new and relevant content that gives users a reason to visit your site first. .The more word you have on your site the more is visitors to your site.
B. Lack of new High Quality Relevant Subject backlinks pointing to your inside pages. Solution: search for the backlinks of popular relevant sites by searching for "link:" at Yahoo because it shows the most backlinks. Click Inlinks on the left top at Site Explorer. Then click Show Inlinks Except from this domain because some good sites fill these results with backlinks from their own site. Get your text ad on the pages of these results at a rate of 5 to 17 per week for every site maintained. Highest quality relevant webpages for all searches are found at the top of SE results.
C. Low Quality Outbound Links. Specialist Solution: Do a manual check for low content outbound links and remove them. Also, add relevant high quality webpages to your site - these can be found at the top of search engines. It may not be possible to get a link exchange agreement from the best URLs, but keeping them listed will add value and should raise your Google PR.
D. No Updates. Solution: update your home page at least every 17 days. Go for a big change in content when possible.
E. Links Not Working! SEO Solution: Do a manual check for broken outbound links or redirects. Some broken link software may not pick up site not found pages.
F. Incorrect HTML Write Up! Solution: Use an HTML Validator. Don't avoid validating just because your webpage looks good on the web. Incorrect HTML write-up is not visible from looking at your website. The write up needs to be perfect for fast loading and engine robots.
G. No Site Map. Search Engine Optimization Solution: Create two site maps, one to submit at Google Webmaster Tools and one for web surfers accessible from your company home page.
Get ready to SEO now.I am sure your site can be on number one by following these sites.ONe more thing to say do not try to advertise your site follishly, it only mount to wastage.
The SEO techniques would help you to have at always right path
Monday, June 16, 2008
Myths of search engine optimisation
- Every search engine has a different algorithm (formula) to determine the ranking of a Web page, and therefore none of their "regular" pages will rank highly in all of the engines.
- Keyword-rich copy that the search engines will like is not text they can visibly put on their site where people can see it, especially not on their front page!
- Our site needs to be on the cutting edge and use Flash animation and/or lots of graphics. Since the search engines can't index these very well, I have to use gateway pages.
- Business sites need to be on the cutting edge and use Flash animation and/or lots of graphics, and they shouldn't have to change this just to please the search engines.
Optimize Actual webSite
You don't need a second ( for SEO purposes. The companies that are willing to create useful content within the pages of their Web site can very often own long-term high rankings. Plus, they won't have to rely on link popularity as much as the low/no-content sites have to.
In years past, convincing companies of this fact was one of the most difficult jobs we had to do. Thankfully, as the Web matures, more and more site owners are discovering that their fancy, cutting-edge sites don't convert as well as the competitor's informational site that gets right down to business. It's usually at that point that they become more receptive to doing what it takes to make their site the best it can be for their visitors as well as the search engines.
TOP SEO tips
- Do not purchase a new domain unless you have to.
- Don't stick to any one keyword phrase or worried too much about rankings
- Make sure your site is "link-worthy."
- Incorporate your keyword phrases into each page's unique Title tag.
- Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible.
- Design and categorize your site architecture and navigation based on your keyword research.
- Research your keyword phrases extensively.
- Optimize your site for your target audience, not for the search engines.
- Program your site to be "crawler-friendly."
Freiendly website
To make search engine friendly website, web pages are checked for browser compatibility which ensures downloading compatibility which ensures downloading of your website in different countries with different browsers being used.
How Search engine indexes Website?
- Indexing of site title
- Indexing of meta tags
- Indexing of major headings
- Indexing of text content of pages
- Finally the search engine looks at the links on website.
Web Standards sites are coded correctly they tend to do better in search engines.
Index Page: The index page is most important page because most of the time, that's where visitors start. The purpose of home page is to get visitors attention and allow them to find information quickly and easily. By using compelling headlines and emphasizing benefits that link to inner pages, visitors can find more information that steers them to the products and services they would like to purchase. The homepage is base of operation in most cases.
Search Robot Friendly URLS: The website uses mod-rewrites or a flat file structure to ensure that URLS are crawlable.
Valid Markup: Proper usage of tags and elements, including H1-H6 and P tags, to organize content into logical structures. Search engines pay special attention to text that is marked with a heading tag; as such text is set off from the rest of the page content as being more important. The title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results.
Anchor Text: Anchor Text is the actual text part of a link, used by search engines as a ranking factor in their hyper-textual algorithm. Anchor text is the text that is visible in a link to a web page. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to the external links pointing into your site, but internal linkages throughout your web site.
Browser compatibility: W3C valid sites typically get top ranking. Insert the DOC TYPE tag at the top of every web page. A DOCTYPE “document type declaration” informs the validator which version of HTML you’re using for your web pages. DOCTYPES are also essential to the proper rendering and functioning of web documents in compliant browsers like Mozilla, Netscape, IE5/Mac, and IE6/Win. DOCTYPEs are a key component of compliant web pages: your markup and CSS won’t validate without them.
For example
[! DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01
Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"]
Clean Code: Reduce code bloat by moving Java script to external files, and limit the use of tables and other code heavy elements. You desire to have more content than code.
Keyword Authenticity: The ethical practice of using keywords throughout your copy as well as file names, alt tags, title and description tags.
Visible Text Links: Text links rule. Use CSS rather than Flash or JavaScript that inhibits search engine spiders. And always provide a sitemap. Use Cascading Style Sheets (CSS) to implement a clean design throughout web site. This will reduce the time to implement a consistent text or layout style for web site. It will also enable to easily update whole site to make any future changes.
Relative Outside Linking: Links pointing out from the site focus mainly on subject matter that directly relates to content within the site.
Relevant Cross Linking: Links within the site use descriptive Anchor Text to describe the page being linked to. Avoid using "click here".
Website need continuous refinement and improvement with professional web designing services. Original design also includes professional flash introduction of web site, logo designs, web page development, multimedia presentations, web based software programming for search engine friendly web site.
Benefits of Search Engine Optimization in website design includes awareness of products, services of your company, reduction of advertising as well as reduces cost for your website with expansion of market place.Web site easily attracts customers locally as well as nationally and internationally by a search engine friendly website which will maximize your marketing investment.
Mistakes in Search Engine Optimization
- Incorrectly Designed Websites
In many sites, images and other script languages are used for fine looks. These are good but not crawl-able i.e. not advisable for search engine optimization SEO. Try to make your useful links in HTML rather than using images or use of other web script languages. If your page layout change then place HTML link on bottom of your page. It is also good chance to use keywords in anchor text.
- Poor written Content
If we have to rate single largest factor for high ranking in SEO i.e. “content”.
Clarity of content written in site is a very important aspect for search engine spiders, search engine and directory users. If your content is badly written and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly nor user-friendly. Well-written content is what search engine spiders feed on, and content is the key to high rankings. In addition, your content absolutely must have targeted keywords and phrases. If site content is written properly, you can make more targeted keyword and appropriate phrases.
Ideally, you will use those words throughout your copy frequently and may also include them in bold or italics to show search engines that those words are very important in the scope of the page!
Absence of targeted keyword and phrases can break your site. When users go to search engine and type particular keyword related to your site, but if you have not entered that keyword in your body text than your site will not come in listing.
Another common mistake made by some SEO professional is their choice of keywords placed in the META keyword tag. Make sure it might seem logical to your content.
Any irrelevant keyword or phrase can increase your ranking but think about it – even if you succeeded in ranking well for such a competitive term that you don’t want, how many of the people visiting your site as a result of this search would leave as soon as they see your home page? That’s right, because most of them don’t find what exactly they are looking for. Misspellings, odd spacing, and product feature-specific variations should also be considered. Thorough keyword research can save money and future disappointments.
- Page Cloaking
So be careful if you are planning for SEO
SEO
Search engine optimization leads to advanced sales. A website tends to be seen, numerous number of times, if it is well designed and well optimized. Once a surfer visits your website and finds it valuable for his daily or frequent use results into increased site surfing frequency rate. The task of search engine optimization goes through thorough research, designing, examining. This makes a website visible enough for surfers. Hence optimizing your website is inevitable. SEO process when performed well in place will have non stop sales opportunities for the business. More number of visitors leads to increased chances of getting the sales closed.